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About Me


Owner and Cake Designer

"I am a self-taught cake designer. I pride myself in providing high quality edible art that will add a special touch to any occasion, leaving your guest in awe of both the presentation and taste!"


The Luxe Cake Studio (formerly known as Simply Allure Sweets) was established in October 2016, initially gaining popularity from our cake pops. In Summer 2018, Ashley gained an interest and passion for designing custom cakes. Today, we now specialize solely in designing luxury cakes to suit any event, from birthday and anniversary parties to weddings and corporate events.


We are a licensed and insured, home-based cake studio, located in the beautiful city of Virginia Beach. We currently serve all areas of Virginia, operating under the Virginia Cottage Food Law. However, we anticipate our coverage area will be expanding in the future. We are excited for the opportunity to work with you, bringing your cake vision to life and curing your sweet tooth!

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